Logo Redesign
Visual Identity
Concept Design
Overview
Moon juice offers trustworthy supplements tailored for women to support their lifestyle and their selfcare journey. The brand uses experts in their field to create supplements that actually work. This scientific precision is what the new visual identity put in the forefront.
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Rationale
The color: hues of green, cold blues and purples paired with the modern sharp serif font: Rische evoke the strict precision that was put in creating the supplements while keeping the inviting tone of the brand.
The logo is an abstract gibbous moon with a leaf on top to put emphasis on the brand commitment to use herbal and mineral adaptogenic ingredients.
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